Connecticut Joins 39-State Investigation into Juul Marketing

Daniela Doncel
February 25, 2020 - 3:39 pm
Attorney General William Tong in Hillhouse High School, New Haven

Daniela Doncel


NEW HAVEN, Conn. (WTIC Radio) - Connecticut and four other states are leading a bipartisan, multi-state investigation in Juul Labs' marketing and sales practices, State Attorney General William Tong said Tuesday while in a New Haven high school for a round-table discussion of youth vaping.

The coalition is made up of 39 states, Tong said, with Connecticut, Florida, Nevada, Oregon and Texas at the forefront. 

In targeting underage vaping, Tong said the investigation focuses on Juul Labs, because it dominates the vaping market, controlling 80 to 90 percent of the market. 

The coalition will also look into the company's claims regarding nicotine content, statements regarding health risks and the effectiveness and safety as a device used to help quit smoking, according to officials.

Last July, Connecticut began its own investigation into Juul's health claims. Tong said the information acquired since then led to the state reaching out to other states in investigating the issue, though Tong said he will not disclose specific findings just yet.

"I will not prejudge where this investigation will lead," Tong said, "but we will follow every fact and are prepared to take strong action in conjunction with states across the nation to protect public health."

Tong attended a round-table discussion with students of Hillhouse High School in New Haven Tuesday to hear firsthand from students what their thoughts are on youth Juul use.

Consumer Protection Commissioner Michelle Seagull, New Haven Mayor Justin Elicker and New Haven Health Director Maritza Bond joined Tong at the table, along with a small group of students.